Every aspect of your dental practice is a representation of the qualities you value as a professional and a provider. The office location, your team, the reception area, the treatment and services you provide, the technology you have invested in all express the mission and the identity of the practice. This includes, of course, how you represent yourself online and in social media as well.
I challenge you to visit your dental practice website right now and ask yourself: is this generic? Can you confidently say your website and social media are accurately, effectively and even beautifully telling the story of what you do and who you are? Would an existing patient feel a sense of recognition and connection to the positive experiences they have had with you? Is your social media presence an engaging and informative one? Would they be motivated to share a link to your website, or your Facebook page with a family member or a friend? What would a prospective patient looking for a new doctor, or a particular specialized treatment, discover about you through your social media presence?
It is impossible to ignore the fact that a “cookie cutter” approach eliminates a huge opportunity to showcase your practice to both existing and prospective patients. When people see the same stock photography and generic content, tired memes, and tooth cartoons, everything unique about your practice becomes invisible. The lost opportunity to communicate and connect is immeasurable. I can assure you investing time and resources into brand development and the customization of your multimedia presence can have a huge impact on the value of your business and it’s ability to retain and attract patients.
Don’t settle for generic!
Refreshdental specializes in developing and customizing your brand identity as the first step in an ongoing process of maximizing the impact of a comprehensive marketing strategy necessary to meet your practice growth goals in today’s dental market. Showcase what makes you special!
Your customized brand creates a unique presence that differentiates you and your practice. Using a strategic and meaningful brand identity and a customized marketing strategy builds and sustains the relationship you have with existing patients and is highly attractive to new ones.
Maybe it’s time to refresh!